Intelligence
Original research and field notes on how patients find, choose and reach private practices — for the owners and marketers who run them.
- Who’s Buying Patients in Orange CountyA keyword scan of public advertising records: which Orange County dental, med spa and fertility practices advertise for patients, and where those ads land.
- Orange County Dental Market: Where Practice Growth Is Still PossibleExplore Orange County dental competition, Irvine office growth, and Chinese and Spanish patient access—and what they mean for local dental marketing.
- The Chinese-Speaking Patient Market Hiding in Southern CaliforniaCensus language data for Orange and Los Angeles counties: 42,538 Chinese speakers in Irvine, 150,296 across eight San Gabriel Valley communities, and what it means for patient acquisition.
- What 10 Popular Fertility Videos Reveal About Patient AttentionWe analyzed 10 popular U.S. fertility videos on YouTube to find the hooks, formats and measurement choices that can earn patient trust.